Our list of excellent panelists and speakers included:
Mr. Peter Cohen
General Manager Amazon Mechanical Turk
Mr. Glenn Engler
Mr. John Gallant
Editorial Director and President Network World
Ms. Jo Hoppe
Ms. MaryFran Johnson
Former Editor in Chief Computerworld
Mr. Kumud Kalia
CIO Direct Energy
Mr. Thornton May
Futurist, Executive Director and Dean IT Leadership Academy
This year’s theme explored how social networks in business can revolutionize the processes by which people, partners and customers work together to create value. Social networks and related technology have gained prominence recently as sources of entertainment.
The 2007 CIO Symposium brought together thought leaders from across the globe to share their perspectives on how to maximize the potential of such collective intelligence networks to gain competitive advantage.
Symposium Theme Summary
In an increasingly connected world, in the office, on the road, at home, companies have unprecedented access to information and ideas from their employees, partners, and customers. Business leaders are looking for ways to leap ahead of their competitors by leveraging these social networks for competitive advantage and become the product and customer service leaders of the future.
The 2007 MIT CIO Symposium discussed the impact of recent IT developments along three themes: “Leveraging Collective Insights to Enhance Value”, “Trends in the Ever-changing CIO’s Technology Toolkit”, and “On the Horizon - Trends and Opportunities”.
Within the first theme we looked at the impact of using IT as the template for social networks on the enterprise. In our first track, “The Global KnowledgeForce” answers: How are social networks being used to improve productivity and innovation? In the second track, “Knowing the Wants and Needs of the Customer”, details: How is IT being used to adapt the customer experience to improve conversion and retention? How does this data allow for more accurate customer segmentation models? What knowledge can be gleaned about the customer ownership cycle and emerging, possibly disruptive, market trends?
The second theme considered trends impacting the tools at the CIO’s disposal. In Track 1, “Is IT becoming “ComponentWare” considered the following questions: Is IT evolving towards standard, easily-connected building blocks? What are the risks and benefits of using 3rd party services and “openware”? Track 2, “Trends in IT Infrastructure” considered the impact of ITIL on infrastructure management, new technologies and their rates of adoption, and virtualization tools impacting data storage and delivery.
As an extra bonus, our third track introduced attendees to the latest thinking from some of the Institute’s leading professors and practitioners, as well as emerging technologies from MIT spin-offs. How are firms using these technologies? What kind of returns are they seeing? Are your competitors gaining or losing ground through innovations that you have not considered?
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